Whether you are a full-time or casual freelancer, your success relies on your ability to market yourself and stand out. Those who fail to do this well are either overlooked or forced to compete purely on price.
Have you heard the saying, “content is king?” It applies equally to your freelance profile. Based on our experience observing the successful freelancers active on our job marketplace, Conyac, we have compiled simple tips to improve your profile so that you can win more jobs.
1. If Possible, Use Your Real Name
Many freelancers prefer to use pseudonyms to protect their privacy online, which is entirely understandable. However, that doesn’t change the fact that using your full real name gives a more authentic impression on prospective clients. It will also help you stand out. If you are unable to use your full real name for your freelancer profile, consider using a “pen name” that seems believable.
2. Use a Professional Photo
Similar to the item above, you can stand out and give a more authentic impression if you use a high-quality photo of yourself smiling for your profile. Getting professional headshots taken isn’t as expensive as you may think.
If it isn’t feasible, find a blank wall that you can stand or sit in front, and have light coming towards you.
Having a friend take the photo is going to be ideal, but if that’s not possible, try using a selfie stick or tripod and timer. There are various easy-to-use selfie editing apps which can be used to give your headshot some polish.
If you are concerned about your privacy, as with the pen name idea above, you can create a persona by finding a free stock image from a site such as Pexels, Pixabay, or Unsplash. Just search for "man face" or "woman face" and see if any suitable ones come up.
3. Write a To-The-Point Headline
Start your profile bio section with a headline. In terms of length, keeping it to one line and use straightforward language. Include your job title, years of experience, and specialty to communicate your qualifications and expertise.
4. Write Your Bio In First-Person
Avoid writing your bio as if it’s a page on a corporate website. Write as if you’re sending the bio to an acquaintance who doesn’t know you well. Leave out irrelevant items such as hobbies or your life goals. Try to keep the entire thing under 200 words.
5. Focus on the “How”
Rather than the minute details of what you do, describe how you solve problems and drive results.
6. Share Your Qualifications
Prospective clients are interested in your professional background and experience. Include your qualifications, technical skills, and years in the field. They want to know that you’re qualified, confident, and enthusiastic to take on their job.
Items to include:
Your job title (ex. Senior Researcher)
Years of experience
Your areas of specialty
Technical skills and knowledge
Industry expertise (if relevant)
7. Be Empathetic
Clients want to know that you can give them what they want and that it comes from a place of genuine caring. Write for your target clients in the kind of language that they would use. Mention their challenges and describe how you can help fix them.
8. Skill Tests
The more relevant tests and certifications you have listed, the more professional your profile will appear. Take as many tests as time allows.
9. Create a Maintenance Plan
Your freelance profile requires regular maintenance. Check it every few months to refine the copy and add any new qualifications.
For freelancers, your profile is what makes the first impression and makes you stand out from the competition. Whether it's on Conyac or another freelancer site, it’s worthwhile taking the time to craft one that presents you in the best light and does the selling on your behalf.
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